After-sales marketing logic

After-sales marketing, which can be a myriad of activities. The key to enticing a customer back is being able to use the product they first bought.

After-sales marketing can be an instructional video, for example, or usage tips, recipe ideas, or a simple customer satisfaction survey.

It's important to consider that a customer's loyalty to a brand decreases after the purchase. But it is still 12 times cheaper to retain a customer than to acquire new ones, so after-sales is a very important marketing activity.

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