How AdSense works

Google's advertising application, AdSense, allows website owners to sell advertising space on their websites. They receive a unique code from AdSense that they must place on their website. This is how they prove their ownership. The ads are selected by Google. Your revenue depends on your website traffic, the CPC of the ads, the position of the ads and the design. Since ads can be customised, they can be adapted to the look and feel of the site. They should not deviate too much from the colours and content of the site.

AdSense identifies the content of a site based on keywords and meta descriptions, tags and then sends the related ads to the site.

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